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    As a designer I can clearly see the style behind my client brands, I can see past their current design and go straight to what they want to sell and adapt the design by their needs. Completely different case is when it comes to my personal blog branding. I see writing a blog as long time project, with expanding needs and more content, that always has to look cohesive. And I am a mood person – my blog’s vision usually gets clouded by all the endless possibilities, the content I find, the articles I read and I keep trying to adapt something, that later on doesn’t feel right to me. So after changing the design of my blog for, like, 4th time, I decided to create style guidelines.
    What is style guidelines?
    It is a document, either printed or just digital, with all the important visual information of your brand. It includes things like:
    • Logo
    • Logo variations (f.e. the one square icon)
    • Colors
    • Fonts
    • Other important styling details (like social icons or other repeating style elements)
    Why do you need style guidelines?
    If you want to maintain one style and mood in all your posts, either it’s some lifestyle posts, food posts or charts, you need to set up the guidelines for yourself, so you wouldn’t be caught up in the mood and also save yourself some time while doing photos and other graphic elements.
    How do you create style guidelines?
    If you are familiar with Photoshop, that wouldn’t be hard task for you – just add all elements from your blog, and the more repeating elements and the ones you might be using in the future you add, the more helpful your style guidelines are. If you can’t use Photoshop, you can always use Canva.
    Or you can download my awesome premade template to create your start style guidelines.

    style guidelines download

    And so you wouldn’t be so lost, I am sharing “Hello, it’s August” style guidelines.

    Brand guidelines

    Augustina Glinskyte,

    2016 Nov 8