A story about Pirates, Pigeons and Pandas.
During the middle of the summer heat, I was lying on the grass at one park and slowly scrolling something on my phone about brand story when I somehow came across this website, called Moz. And they have a blog.And they are very focused on SEO and all things around it. So I started reading this blog and I was reading it for like two to three days. Then I was craving for some more, so I’ve entered the internet wilderness. I am sparing you some time, and what took me almost a week of reading and research you will know after this short introduction to SEO.
SEO, which stands for Search Engine Optimisation, is a thing about getting you page as high in google results as possible when searching for a topic, that your page talks about. In other words – imagine you are looking for something, like “Best apps for iPhone 6” and the first result is “50 best free apps for iPhone 6”, so it makes sense, but the magic behind it means, that TechRadar, whom first result belongs to, is the best, according to Google bots. And Google knows it’s things well. And we trust Google.
How actually these things work?
Google has funny named algorithms like Pigeon, Pirate and then the latest is Panda. And what panda does, is sits all day deciding which page should be shown on top. Google also releases it’s spiders, that goes trough the internet, looking a page that is linked to another page and making a map. All very animalistic.
Well okay, Google owns a zoo, what is my role in this?
If you are like me, and own at least one webpage, you probably want to make it appear somewhere on top of the results page in Google. Here is how you get closer to your goal:
Link it. Link everything. Imagine your website as a hotel and the homepage is basically the lobby, so from the lobby you can easily access all the areas of the hotel. So you connect your homepage to all the other pages through links. But don’t over use it. Nobody wants to see totally not relatable link in the middle of the article, if you link it, make it count.
Use keywords. When you talk about something, use keywords. Because search happens through the keywords, so make the page keyword-rich.
Add social media accounts into your website and your website into your social media. Because, well, traffic is everything. More traffic you get, the more SEO friendly you are.
Use keywords for your pictures. Because, well sometimes we use image search, and your picture should be shown as a result for your chosen keyword and that also generates traffic.
Easily accessible design. All the important text, links and other content should not be used as a Java or a picture, instead use text. Don’t be disappointed – text is awesome, trust me.
Make your URL SEO friendly – don’t use /ghdgh367. Instead incorporate your keyword into your URL. Best way to do this is by adding short version of your article title, like /seo-friendly-url.
Make it mobile friendly. Google says it’s a plus, and I believe it. And we all know these pages, that have an interesting content, but zoom it and zoom it and zoom it and scroll left and right and up and down. That is just annoying.
Use second heading. For more keywords. And stuff. And because.
And this is just a very surface of the SEO. If you have any questions, even if I am not the expert, ask in the comments, and feel free to leave feedback if it was useful for you.