Some time ago I got some not so cool critique on my SEO skills, that, at that point of my life wasn’t my main focus nor my biggest strength. I can honestly say, that I didn’t even tried for the SEO of that website, and the critique was not very detailed also – “You understand nothing about SEO”. I was mad for a while, as any human being would be, and admitted, that it was on point few hours later. Even though I never positioned myself as a SEO expert, as stubborn as I am, I decided to learn (obviously not from a person who critiqued me).Read more

Whether you run your business or a blog, it is important to understand your direction – what are your goals, your dreams and how do you and other people perceive your brand. Sometimes we all get tired or carried away, and it is hard to stay on track. Here where your brand’s mission, vision and values comes in handy.Read more

As a blogger, you should’ve somewhere heard this word combination : “media kit”. I truly believe, that every blogger needs to have one in order to pitch the brands you want to work with, show you best qualities as a blogger. I’ve done more than one media kit during my years as a designer, and I know a thing or two behind this mysterious term “media kit”. If you didn’t or have no idea what it is and what to eat it with – continue reading.

What is Media kit?

Media kit is basically a CV of your blog – it highlights the achievements of your blog, and says more or less if you are a right fit for a brand, that you send your media kit to. There are no strict rules (not yet, at least) about how your media kit should look like, but my advice is that your media kit should represent your brand and not mislead the client. After all, you want to work with brands that are close to your heart, don’t you?
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I have a confession to make – I am a bit of Pinterest addict. When I make my first cup of coffee in the morning, I check my Facebook, then Instagram and then I am all over Pinterest (best for last, yeah?). So automatically, I like to have my blog Pinterest ready so other could enjoy my blog content on Pinterest and share it easily.First, what is so called “Pinterest-ready”? Pin-it button Rich pins Pinterest Analytics Build-in description If you are new to this, this all might sound like a lot (or maybe not since it’s only four steps). Let’s talk about it more, step by step, okay?Read more

The wilderness of SEO plugins Recently I wrote an article about SEO and today I am going to tell you some things I learned about using SEO in WordPress. Note: If you are using Blogger, that belongs to Google, so Google take special care of you, that doesn’t mean you don’t have to use SEO. You still should, but since I am not using Blogger anymore, I suggest you find some tutorials on how to do that (that seemed a bit complex to me). When I first started using WordPress, I found this plugin, called Squirrly SEO. I liked it at first, but then they updated it to the light version, and if you want the full version, of course, you have to pay for it. But since they lost my respect by doing this, I will not pay them. Though it was fun – they got this red-to-green bar, depending on… Read more