Part 3 of social media strategy – making your pictures in social media look cohesive.
If you have your own brand, blog or business, you probably own two/three+ social media accounts to reach your audience. I want to talk mostly about Instagram/Facebook in this post and how to achieve cohesive, branded feed trough pictures.
I was thinking about this feed cohesion on many different levels and at the end I decided to talk about all of them.
Cohesion of images trough light, colours and filters.
Light: As a photographer I suggest going as close to natural daylight as you can get. It does miracles, trust me. Don’t mix lights (like natural and lamp), just find a perfect spot in your apartment (or maybe someone else’s) and go for those well lighten pictures. Easy for me to say when I have 10+ meters of windows, but I am pretty sure that you can find a well lighten spot in your apartment/house too. If you need to take a lot of photos, make your well lighten corner a constant spot for photography. The light (though you should avoid direct sunlight in some cases) will do miracles and all pictures will look instantly more cohesive.
Colours: I believe that if you are true to yourself and what you like, the cohesion between colours will happen on itself. Let’s take me for example – I usually do lots of whites, some blacks and some natural colours but nothing too bright or popping. Maybe you are a person, who loves really bright colours – just go with it. Just go wildly and freely with those colours. What I mean, is that you have to find what is actually your colour scheme and go with it (monochrome, saturated, earth, pastels, bright, girly…) – pick your favourite.
Filters: I don’t do filters, but I use Whitagram to edit my photos in the way I want them to look without using filters. So either you have a filter, be sure what that filter does and stick to it too. If you use it – commit to it. Whenever you go wild with filters, it makes your photos all look different just because of that.
Cohesion trough repeating.
I remember when I was studying, some of the teachers told us this “You can’t present something completely new to the people – every new thing has to have something recognisable, familiar.”
The true secret of cohesion is repeating same idea in a different manner. That’s why we have weekday hashtags. But in general, there are a lot of trending photography styles in social media, so pick or create some of them and keep repeating them. Pick what you like and go with it. There is a magic in repeating something.
Don’t be boring, the key in repeating is 50/50, so you take same photo composition, and something else that is familiar, like the location, pose or even an accessory and then do the rest different. This is a well working formula across social media, trust me on that.
As an example just take a look at this super amazing and completely mesmerising feed by @helloemilie, where she travels and mostly have pictures from her back and a hat, and amazing scenery in front of her. She got that character of Wes Anderson vibe and she is definitely my Instacrush.
Cohesion trough vibe.
Have a vibe of you/your brand and keep it up. White your vibe(s) on the wall or put on a pedestal – few most important keywords. And then whenever you want to post something check those words – does you photo represents it?
Cohesion with your brand.
I highly suggest having brand guidelines/brandbook, so it would be easier for you to go trough that wilderness of cohesion. Think about your brand and how images works with your brand. I am planning to talk about brand guidelines very soon, because I feel like this is really important and I see lots of people actually struggling with it.
I truly hope that this 3 part guide got you social media ready and help you save time and energy. Feel free to ask questions and suggest some topics I should cover.
Introduction to building your own social media strategy to boost your confidence and audience in social media – “Building your awesome social media strategy”
Simple step by step guide in creating social media strategy + free downloadable worksheet & calendar for December to get you social media ready – “How to create the ultimate social media strategy”